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Dr. Felipe Martins
Estratégia de Marca | Identidade Visual
[PT]
Um jovem médico que busca na medicina clínica seu posicionamento para atuação na promoção e prevenção à saúde. Nosso desafio foi projetar uma marca inspiradora com uma linguagem que transmitisse segurança, profissionalismo e que traduzisse o perfil do Dr. Felipe: estudioso, detalhista e ambicioso. Com o propósito de buscar transformar a maneira como as pessoas entendem a assistência médica, sintetizamos o posicionamento e a proposta de valor da marca focado na medicina preventiva humanizada. Um marca que inspira cuidado, sem deixar de ser elegante e profissional, que busca ser percebida pelos valores de conexão, transformação, colaboração, empatia e acolhimento.
[EN]
A young doctor who seeks in clinical medicine his positioning to work in health promotion and prevention. Our challenge was to design an inspiring brand with a language that conveys security, professionalism and that translates the profile of Dr. Felipe: studious, detailed and ambitious. With the purpose of seeking to transform the way people understand health care, we synthesized the brand's positioning and value proposition focused on humanized preventive medicine. A brand that inspires care, without ceasing to be elegant and professional, that seeks to be perceived by the values of connection, transformation, collaboration, empathy and reception.
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"A primeira impressão foi de amor total. Ficou tudo muito, mas muito dentro do que eu queria que fosse, mas não sabia expressar. Tudo perfeito mesmo. Estou muito apaixonado com o resultado!"
Felipe Martins
![](https://cdn.myportfolio.com/8a12d58b-0c31-4421-ba7c-747a1d0879f2/f70deb06-d248-4017-81a8-80e8a47aafa9_rw_600.png?h=abfe96615a90d0cf798c441ab6d30b48)