Suyo Coffee Roaster
Naming | Design de Embalagem
[PT]
Uma marca de café orgânico peruano, que oferece os melhores grãos torrados e selecionados com os mais altos padrões de qualidade. A marca valoriza o cultivo tradicional, feito por pequenos produtores, há mais de 1000m de altitude, o que torna o café único em sabor e aroma. Nosso desafio foi criar um design de embalagens que representasse as características e atributos particulares da região.
O conceito visual foi inspirado nas paisagens montanhosas do Peru, mais especificamente na Montanha de Sete Cores, cuja mistura de minerais criam linhas horizontais que remetem às cores de um arco-íris. O multicolorido também está presente na bandeira da cidade de Cuzco e nas estampas dos tecidos de origem inca. Uma marca que carrega a cultura peruana como principal valor do seu produto.
[EN]
A Peruvian organic coffee brand that offers the best roasted beans selected with the highest quality standards. The brand values the traditional cultivation, made by small producers, with more than 1000m of altitude, which makes the coffee unique in flavor and aroma. Our challenge was to create a packaging design that represented the particular characteristics and attributes of the region.The visual concept was inspired by the mountainous landscapes of Peru, more specifically the Rainbow Mountain, whose mixture of minerals create horizontal lines that evoke the seven colors of a rainbow. The multicolor is also present in the flag of the city of Cuzco and in the prints of fabrics of Inca origin. A brand that carries Peruvian culture as the main value of its product.
Tawantinsuyu is what the Incas called their empire, the “four parts together”, united by the capital, Cuzco. In Quechua, the term “suyu” means “region”, translated by the Spanish as “suyo”. A region, by definition, is a delimited territory, which has its own natural and cultural characteristics, which differ from neighboring territories. As are the coffee regions, whose production depends on specific conditions of climate and soil to produce the best beans. Suyo is synonymous with uniqueness!
